Asians enjoy dining out and they
have more money to spend at restaurants as compared to the average consumer,
and yet many segments of the industry are not fully benefiting from this
potential. Asians are family-centric and are healthier eaters with
adventuresome tastes and there is much that restaurant operators and marketers
can do to better speak to their habits and desires.
Some questions answered in this
report include:
- Why are Asians not making more frequent trips to restaurants?
- Why are marketers not reaching out to Asian restaurant patrons?
- Are restaurant menus either too Asian or not Asian enough?
To
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The consumer
Asians are less frequent diners but
over index on fine dining and food trucks
Figure 1: Restaurant usage by type
of restaurant, by race/Hispanic origin, October 2012
Family concerns influence restaurant
choices
Figure 2: Factors that influence
Asian consumers’ restaurant choices, by presence of children in household,
February-March 2013
South Asians look for restaurants
that cater to dietary preferences
Figure 3: Asian consumer behavior at
restaurants, by ancestry/racial heritage, February-March 2013
Asians are dedicated to beverages
Figure 4: Asian Americans’ beverage
purchases at restaurants, by age, February-March 2013
The market - U.S. Asian population
To
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Spending and Inflation
Key points
Mintel’s market size: Spending
growth slows
Figure 3: Germany: Mintel’s
estimated DIY market size (incl. VAT), 2008-12
Figure 4: Germany: Breakdown by
product category of Mintel’s DIY market size, 2012
Figure 5: Germany: Spending on
DIY-related goods per capita (incl. VAT), 2008-12
Spending breakdown: Gardening hit in
2012
Figure 6: Germany: Consumer spending
(incl. VAT), 2008-12
Inflation
Figure 7: Germany: Harmonised index
of consumer prices: Annual % change, Sep 2012-Feb 2013
Volatile energy prices provide
opportunities?
Figure 8: Germany: Harmonised
indices of consumer prices, Annual % change, January 2011-March 2013
Channels of Distribution
Key points
Specialists dominate
Figure 9: Germany: Estimated
distribution of spending on DIY-related goods, 2012
Figure 10: Germany: Lidl.de’s DIY
homepage, April 2013
Figure 11: Germany: Otto.de’s DIY
homepage, April 2013
Specialists’ share of spending
Figure 12: Germany: DIY specialists
sector sales as percentage of Mintel’s DIY market size, 2008-12
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