The Mobile & Tablet Advertising Market: 2013 - 2020Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
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TOC :-
Mobile
advertising promises to drive revenue generation opportunities for App
developers, advertising networks, mobile platform providers and Mobile Network
Operators (MNOs) alike. Currently in its early years, the market accounts for
nearly $17 Billion in annual revenue.
The
growing penetration of smartphones and tablets has further extended the
addressable market for mobile advertising as users spend an increasing amount
of their time with these devices. By the end of 2020, tablet based advertising
campaigns alone will generate more than $27 Billion in global revenue,
following a CAGR of nearly 30% between 2013 and 2020.
This
report provides an in-depth assessment of the global mobile & tablet
advertising market. In addition to covering the business case, the market
drivers, the challenges, the industry’s roadmap, the ecosystem, key player
profiles & strategies and key industry developments, the report also
presents comprehensive forecasts for the mobile & advertising market from
2013 till 2020, including an individual assessment of 2 device form factor
submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet
and Smartphone shipment forecasts (by OS platform, vendor and region) are also
presented in the report due to their profound impact on the size of the mobile
& tablet advertising market. Historical figures from 2010, 2011 and 2012
accompany the forecasts.
The
report comes with an associated Excel datasheet covering quantitative data from
all figures presented within the report.
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Topics
Covered:
The
report covers the following topics:
Mobile
& tablet advertising business models:
·
Ad types,
physical Ad dimensions, supporting technologies and revenue generation models
·
Key market
sectors for mobile & tablet advertising and their evolution
·
Market drivers
and challenges for the mobile & tablet advertising market
·
A detailed
assessment of the emergent tablet advertising submarket and its growth
potential
·
Key developments
in the industry
·
Profiles and
strategies of key players in the mobile & tablet advertising market
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
For More Information Visit:
Mobile
advertising promises to drive revenue generation opportunities for App
developers, advertising networks, mobile platform providers and Mobile Network
Operators (MNOs) alike. Currently in its early years, the market accounts for
nearly $17 Billion in annual revenue.
The
growing penetration of smartphones and tablets has further extended the
addressable market for mobile advertising as users spend an increasing amount
of their time with these devices. By the end of 2020, tablet based advertising
campaigns alone will generate more than $27 Billion in global revenue,
following a CAGR of nearly 30% between 2013 and 2020.
Riven by the growing
penetration of mid-range and high-end Smartphones, the mobile phone insurance
industry is increasingly gaining momentum. As device vendors intensely compete
by launching new and unique Smartphone models, insurance companies are heavily
capitalizing on device specific insurance plans. With global revenues of over
$30 Billion in 2013, the industry is set to grow at a CAGR of 17 % over the
next five years.
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By 2018, it is
estimated that the industry would be worth $61 Billion. The “Mobile Phone
Insurance Revenue by Country & Region Database: 2013 – 2018” tracks
historical revenues and yearly forecasts for the global mobile insurance
industry at both country and regional levels.
Contact:-
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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