Thursday, 13 June 2013

New Study Report On DIY Retailing - Germany - May 2013 by

Households faced with the addition of new subsidies on their energy bills provide a market for DIY retailers to tap. Energy-saving products and services, such as home insulation, smart meters and energy-saving advice, can be bundled and marketed by DIY retailers.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The focus of the report is the DIY superstores, because these are now the dominant players in the sector. In many markets, core DIY – paint, wallpaper, screws, tools etc. – is now a small part of the DIY sector proposition. Many of the large European DIY retailers are broad-range home-improvement stores with substantial gardening ranges.

Table of content

Executive Summary
What we think

Report Scope and Technical Notes
Defining DIY
New format, new content
Consumer spending – About Mintel’s market size
Retail sector
Financial definitions
Sales per stores, sales per sq m
Figure 1: European VAT rates, 2010-13
Country codes
Figure 2: List of country codes

Spending and Inflation
Key points
Mintel’s market size: Spending growth slows
Figure 3: Germany: Mintel’s estimated DIY market size (incl. VAT), 2008-12
Figure 4: Germany: Breakdown by product category of Mintel’s DIY market size, 2012
Figure 5: Germany: Spending on DIY-related goods per capita (incl. VAT), 2008-12
Spending breakdown: Gardening hit in 2012
Figure 6: Germany: Consumer spending (incl. VAT), 2008-12
Figure 7: Germany: Harmonised index of consumer prices: Annual % change, Sep 2012-Feb 2013
Volatile energy prices provide opportunities?
Figure 8: Germany: Harmonised indices of consumer prices, Annual % change, January 2011-March 2013

Channels of Distribution
Key points
Specialists dominate
Figure 9: Germany: Estimated distribution of spending on DIY-related goods, 2012
Figure 10: Germany:’s DIY homepage, April 2013
Figure 11: Germany:’s DIY homepage, April 2013
Specialists’ share of spending
Figure 12: Germany: DIY specialists sector sales as percentage of Mintel’s DIY market size, 2008-12

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