Friday, 19 July 2013

Popular Report: Contraceptives US July 2013 Available At MarketresearchReports.biz


Consumers rely on OTC contraceptive products for planned protection from pregnancy and diseases, as well as when they need a backup method of birth control. However, this market has some significant challenges. Contraceptive usage is strongly driven by relationship status, there is a stronger focus on pregnancy prevention over STD/STI prevention, and developing the market among older adults will require tailored messaging and products.

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Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. retail sales and fan chart forecast of contraceptives and personal lubricants, at current prices, 2008-18
Market factors
Younger adults are putting off having children
More adults getting divorced
Increasing incidence of STDs/STIs across the U.S.
Government actions impact access to competitive products and Plan B
Segment performance
Figure 2: Total U.S. retail sales of contraceptives and personal lubricants, by segment, at current prices, 2011 and 2013
Market players
Figure 3: Share of MULO sales of contraceptives and personal lubricants, by leading companies, 2013
The consumer
Contraceptive usage highest amongst those aged 18-34 and decreases with age
Figure 4: Usage of contraceptives and personal lubricants, by age, April 2013
Only 37% agree that it’s important to be personally responsible for contraception


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Condom users stick with the brands that they know
Figure 5: Condom usage, April 2013
Lubrication and experience enhancement most popular condom benefits
Figure 6: Have used or would consider trying types of condom products, April 2013
Personal lubricants used to enhance sexual experiences
What we think


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