Low price remains an important purchase influencer, and as pain sufferers struggle to see the difference between cheap own-label and more expensive branded products, own-label continues to grow. With a number of branded launches in the first half of 2013 focusing on topical analgesics, brands may be able to use this segment as a point of differentiation.
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Table of Content
Figure 1: Best- and worst-case forecast of UK sales of OTC analgesics, 2008-18
Figure 2: Retail value sales of OTC analgesics, by manufacturer, year ending May 2013
Companies, brands and innovation
Figure 3: New product launches in the pain relief market, brands and own-label, 2011-13
Figure 4: New product launches in the pain relief market, by format type, January-June 2013
Figure 5: Most popular treatments of aches and pains, May 2013
Figure 6: Attitudes towards pain, May 2013
What we think
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Issues in the market
How are brands remaining competitive against own-label?
What impact will population changes have on this market?
What launches have characterised development in 2012 and 2013 so far?
Where are people buying OTC analgesics?
Trend: Cam Cam
Futures Trend: East meets West