Thursday, 11 July 2013

July 2013 Report: Pizza UK (United State)

Although the pizza market has been fairly reliant on commodity inflation and the thriving chilled sector for underlying growth, this report identifies tangible NPD opportunities to potentially encourage stronger volume growth and expand the user base. These include a clear demand among parents for pizza designed for children, strong interest in gluten-free and microwaveable pizzas and – in the wake of the horsemeat scandal – an appetite for British –sourced meat in toppings, peaking among the lower usage yet fast-growing over-65s demographic.


To Read The Complete Report with  TOC :-

 TABLE OF CONTENT

Introduction
Definition
Abbreviations
  
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 Executive Summary
The market
Figure 1: Total UK retail value sales of pizza, 2008-18
Figure 2: Total UK retail volume sales of pizza, 2008-18
Segment performance
Figure 3: UK retail value sales of pizza, by sector, 2012
Market factors
Ageing population represents a challenge
Companies, brands and innovation
NPD in the frozen sector rallies in 2012
Chicago Town takes on delivery sector with on-pack claim

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