OLED Lighting Opportunities 2013-2023: Forecasts, Technologies, Players
The lighting industry is a large, global and yet fragmented market place. The fragmentation is driven both by technology differentiation and customer need diversity. The technologies vying for market share include incandescent lamp, compact fluorescent lamp (CFL), halogen lamp, light-emitting diodes (LEDs) and, most recently, organic light emitting diodes (OLED). The target markets are also very diverse, each serving different needs and demanding different price points. These markets include;
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OLED and LED lighting are both solid-state technologies and offer overlapping value propositions per market segment. They will therefore compete directly in many instances. LED lighting has come a long way and offers a better performance than OLEDs, and that at a lower cost. OLED lighting will therefore only gain market success if it clearly defines its unique selling points and carves out initial market niches.
A radar chart comparing the current attributes of OLED and LED lighting
This report is divided into two parts: (a) technology and (b) market assessment. The first offers a comprehensive yet detailed overview of both LED and OLED lighting, going through fabrication processes, material compositions, technology roadmaps, and key players. The device attributes of each technology are also critically assessed, examining parameters such as colour warmth and controllability, flexibility, efficiency, surface emission, lifetime, wafer size, and luminaire design.
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The relative monetary contribution of each lighting market segment to the total OLED market between 2013 and 2023
We forecast the market will grow to 1.3 billion USD in 2023 and initially grow at a rapid rate of 40-50% annually, although the initial market base in very small. We contextualise our assessment by expressing our market forecast in units of equivalent 60W incandescent bulbs. We assess the implications of our market forecast for the global capital investment and production capacity. We compare the market size to that of LEDs (including automotive, backplane and residential) at module level. Production capacities are compared too to further set out forecasts in prospective. Our methodology is clearly laid out in the report, as are all our underlying assumptions.
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