Monday, 8 July 2013

Top Rated Report: Indian Personal Hygiene Market - 2017

This report is an assessment of the Indian Personal Hygiene market, within the context of the personal care industry, and the opportunities and challenges it presents. It analyses the diverse segments of the industry and the dynamics that propel it.

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The opportunities, competition, infrastructure investment and regulatory policies that govern the sector are also examined in the report. The personal hygiene segment in India is witnessing a trend of premiumization, primarily in the urban market segment. 

Consumers are more inclined towards buying the best available products. This up-trading in personal care was a predicted phenomenon given the contemporary reach of media and emphasis on grooming.

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Table of Content

Executive Summary

1. Overview
1.1 Indian Personal Care Market 
1.2 Indian Personal Hygiene Market 

2. Product Consumption Pattern
2.1 Consumption in Rural & Urban Areas 

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