This report is an assessment of the Indian Personal Hygiene market, within the
context of the personal care industry, and the opportunities and challenges it
presents. It analyses the diverse segments of the industry and the dynamics
that propel it.
To
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The opportunities, competition, infrastructure investment and
regulatory policies that govern the sector are also examined in the report. The
personal hygiene segment in India is witnessing a trend of premiumization,
primarily in the urban market segment.
Consumers are more inclined towards buying the best available
products. This up-trading in personal care was a predicted phenomenon given the
contemporary reach of media and emphasis on grooming.
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Table of Content
Executive Summary
1. Overview
1.1 Indian Personal Care
Market
1.2 Indian Personal
Hygiene Market
2. Product Consumption
Pattern
2.1 Consumption in Rural
& Urban Areas
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