In the
big picture, Chinese consumers are becoming richer. Higher income, lower
savings, and broader prosperity have led to more purchasing power. At the same
time people are also becoming more demanding. But those brands able to offer
the best combination of products tailored to the right occasion will gain a
bigger share of savvy consumers’ wallets. Brands need to pay more attentions to
smaller cities. Marketing and communication campaign should also be
differentiated based on people’s gender, income and cities of residence.
To
Read The Complete Report with TOC :-
TABLE OF CONTENT
Introduction
Definition
Shampoo and conditioners
Hair colourants
Hair styling agents
Methodology
Abbreviations
To Buy a Copy Of This Report:-
Executive Summary
The market
Figure 1: China hair
care market forecast, total value sales 2008-18
Figure 2: China hair
care market by segments 2008-2018
Companies and brands
Figure 3: China hair
care market, retail market share by company type, 2012
The consumer
Figure 4: Frequency of
using hair care products overall, February 2013
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