Thursday, 18 July 2013

MArket Research Report: Analgesics - US - July 2013

Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to connect with consumers.

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TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

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Executive Summary
The market
Figure 1: Total U.S. sales and fan chart forecast of OTC analgesics, at current prices, 2008-18
Treating pain
Figure 2: Pain experienced and ways in which common pains are treated, April 2013
Segment snapshots
Market factors: Aging population
  

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