Wednesday, 10 July 2013

June 2013 Report: Soap, Bath And Shower Products Chin

China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower gel. The growing sophistication in consumer usage regimes including applying products that complement each other and using products with different fragrances for different times of the day opens new opportunities for brands to meet the demand of increasingly sophisticated users.

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Report structure
Consumer research

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Executive Summary
The market
Figure 1: Soap, bath and shower sales, by value, 2007-12
Figure 2: The market for cosmetics and toiletries in China, by value growth and share, 2007-12
The forecast
Figure 3: China soap, bath and shower sales, by value, 2007-17
Figure 4: Company market share of soap, bath and shower products, by value, 2009-12
Market segmentation

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