Tuesday, 16 July 2013

July 2013: Sports Goods Retailing - UK

The sports goods retailing market is heading into a period of potentially significant change as the major chains look to step into the gap left by the collapse of JJB, the independent sector attempts to reverse long-term trends of steady decline and brands themselves begin to take control of their own high street and online sales channels.

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Executive Summary
The market
Figure 1: Consumer expenditure on sports goods, 2008-18
Market bats on after JJB’s dismissal
Major chains ambitious for the future
Market drivers
Participation growth widens pool of potential buyers
Sports stores resist the challenge of the internet
Market segmentation

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Figure 2: Expenditure on sports goods (£m), by segment, 2012
Clothing still the key item of kit
Interest in running helps footwear step up
The consumer
Figure 3: Sports goods purchasing habits, May 2013
Pressure on incomes raises cash consciousness
Battle lines drawn around consumers’ quest for low-cost quality
Figure 4: Incentives to sports goods purchasing, May 2013
Ability to pay and ability to play the key drivers of purchasing
What we think


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