The
sports goods retailing market is heading into a period of potentially
significant change as the major chains look to step into the gap left by the
collapse of JJB, the independent sector attempts to reverse long-term trends of
steady decline and brands themselves begin to take control of their own high
street and online sales channels.
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Consumer
expenditure on sports goods, 2008-18
Market bats on after
JJB’s dismissal
Major chains ambitious
for the future
Market drivers
Participation growth
widens pool of potential buyers
Sports stores resist the
challenge of the internet
Market segmentation
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Figure 2: Expenditure on
sports goods (£m), by segment, 2012
Clothing still the key
item of kit
Interest in running
helps footwear step up
The consumer
Figure 3: Sports goods
purchasing habits, May 2013
Pressure on incomes
raises cash consciousness
Battle lines drawn
around consumers’ quest for low-cost quality
Figure 4: Incentives to
sports goods purchasing, May 2013
Ability to pay and
ability to play the key drivers of purchasing
What we think
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