Building
associations between energy drinks and everyday situations such as work and
commuting, rather than extreme lifestyles, could help to increase the relevancy
of energy drinks among current non-users.
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TABLE OF CONTENT
Introduction
Definition
Excluded
Abbreviations
Executive Summary
The market
Figure 1: Market size
and forecast for the UK sports and energy drinks market, by value, 2008-18
Forecast
Market factors
Health remains on
consumers’ agenda
The drinks’ price
premium may hamper growth
Companies, brands and
innovation
Lucozade and Red Bull
continue to lead the market
Figure 2: Shares of
leading brands in the UK take-home sports and energy drinks market, by value,
2012/13*
Energy drinks continue
to dominate NPD
Adspend drops off in
2012
The consumer
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More than two fifths
drink sports and energy drinks
Figure 3: Usage of
sports and energy drinks, May 2013
Health and natural
ingredients spark majority interest
Figure 4: Attitudes
towards sports and energy drinks, May 2013
The market faces a
challenge in convincing non-users of the drinks’ benefits
Figure 5: Reasons for
not drinking sports or energy drinks, May 2013
What we think
Contact
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