Changing
workplace dynamics have caused a shift in the market for traditional workwear.
No longer is formal attire required in many offices and dress codes are
becoming less common. Casual wear is not only acceptable, but has become the
norm in many workplaces, resulting in decreased demand for traditional business
attire. Retailers need to rethink the definition of workwear in order to
encourage sales in this category.
To Read The Complete Report with TOC :-
TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
To Buy a Copy Of This Report:-
Executive Summary
Market factors
Employment levels in
relation to the workwear market
Figure 1: U.S.
Unemployment and underemployment rates, January 2010- May 2013
Changes in workplace
environments impact the category
The consumer
Business casual most
commonly worn by the employed
Figure 2: Types of
clothing most often worn to work, by gender, March 2013
Work and non-work
wardrobes kept separate
Contact
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