Tuesday, 16 July 2013

July 2013 Report: Mens And Womens Workwear US

Changing workplace dynamics have caused a shift in the market for traditional workwear. No longer is formal attire required in many offices and dress codes are becoming less common. Casual wear is not only acceptable, but has become the norm in many workplaces, resulting in decreased demand for traditional business attire. Retailers need to rethink the definition of workwear in order to encourage sales in this category.


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TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms


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Executive Summary
Market factors
Employment levels in relation to the workwear market
Figure 1: U.S. Unemployment and underemployment rates, January 2010- May 2013
Changes in workplace environments impact the category
The consumer
Business casual most commonly worn by the employed
Figure 2: Types of clothing most often worn to work, by gender, March 2013
Work and non-work wardrobes kept separate
      

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