Thursday, 13 June 2013

Carbonated Soft Drinks - US - June 2013





            Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.

Some questions answered in this report include:

  • What can the industry do to improve its image in difficult times?
  • What new occasions or opportunities are available for soft drinks?
  • Can slumping sales of diet soft drinks be reversed?
  • What is the next emerging soft drink alternative segment?


TABLE OF CONTENT
Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Advertising creative
  • Abbreviations and terms
  • Abbreviations
  • Terms


Market Size and Forecast

Key points:-
CSDs continually losing sparkle with future sales slated to be flat
Figure 8: Total U.S. retail sales and forecast of carbonated soft drinks, at current and inflation-adjusted prices, 2007-17
 
Figure 9: Total U.S. retail sales of carbonated soft drinks, at current prices, 2007-17
 
Figure 10: Total U.S. retail sales and forecast of carbonated soft drinks, at inflation-adjusted prices, 2007-17
 
Fan chart forecast
Figure 11: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17




Issues and Insights

What can the industry do to improve its image in difficult times?
Insight: Continue education and outreach
What new occasions or opportunities are available for soft drinks?
Insight: Emphasize the possibility of pairing
Can slumping sales of diet soft drinks be reversed?
Insight: Continue to market to middle-aged consumers, especially men
What is the next emerging soft drink alternative segment?
Insight: Continue to push natural, yet bubbly options


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