Distillates - Brazil - July 2013
The
spirits market in Brazil have shown dichotomies in recent years. While
alcoholic beverages with less added value, such as cachaça, show performance in
descending volume retail; categories with higher added value, such as whiskeys
and vodka, have had strong growth. With dynamic, diverse opportunities and
challenges, score is distinct fields of expertise for each of the categories.
To Read The Complete Report with
TOC:-
In
the case of whiskys, marketing messages based on international and cosmopolitan
image may come to represent an alternative to the status to reinforce the
premium positioning of the brands in the category. As for the vodka, position
yourself as a category gateway to middle-class consumers, presents itself as
the potential to grow this social stratum. Manufacturers of cachaça, in turn,
can take ownership of major sporting events to gain visibility among Brazilians
and tourists (especially by promoting the consumption of caipirinha).
TABLE OF CONTENT
Introduction
Definition
Abbreviations
To Buy a Copy Of This Report:-
Executive Summary
The Market
Figure 1: Volume of sales of spirits
in Brazil, 2007-12
Figure 2: Value of sales of spirits in
Brazil, retail, 2007-12
Figure 3: Sales volume of distillate,
by segment, retail, 2010-12
Figure 3: Sales volume of distillate,
by segment, retail, 2010-12
Figure 4: Value of sales of spirits,
by segment, retail, 2010-12
Contact:-
M/s
Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
No comments:
Post a Comment