Global Beverage Can Market Report: 2013 Edition
Packaging
is one of the factors critical to product marketing strategy with the key
objective of glamorizing product for directing consumers’ attention. Packaging’s
key purpose is to protect the content it stores and to enhance the visual and
physical properties that make it stand out from the crowd, and connect with
consumers as part of the brand experience.
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There
are various types of materials used in packaging and also different types of
packaging containers are manufactured and deployed across consumer products
industries. ‘Cans’ is one such segment within the consumer packaging industry.
Metal
cans are used for packing wide range of products, including beverages,
processed foods, aerosol products, paints, medicines and many other products.
Most cans are cylindrical in shape. A beverage can is a metal container devised
to store a fixed amount of liquid products like carbonated soft drinks,
alcoholic beverages, fruit juices, teas, tisanes, and energy drinks among
others. Beverage cans are either made of aluminum or tin-plated steel. Metal
beverage cans and their parts are primarily made from aluminum and steel, and
are usually offered in two and three piece varieties.
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Geographically,
Europe and Asia & EMEA are the largest packaging industries while in terms
of end market demand, food and beverages industries account for the maximum
usage. Taking into account the type of materials used in manufacturing packaging
containers, flexible packaging tops the list, however rigid plastics and metals
are the major materials of choice. Within the metal packaging, the maximum
usage is claimed by beverage can manufacturing segment.
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