Apps And Applications - Ireland - July 2013
Usage of apps and
applications in Ireland will continue to grow as they offer time-pressed Irish
consumers a convenient way to perform everyday tasks. Going forward, as
consumers become accustomed to conducting their daily activities through apps
and applications, the companies and brands that are able to provide these
utilities will be best placed to maximise the potentially lucrative
opportunities that apps present.
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TOC :
TABLE OF CONTENT
Introduction
Key themes of the report
Definition
Data sources
Abbreviations
Executive Summary
The market
Market factors
Ownership of app devices increases in
Ireland
Irish mobile internet infrastructure
improving
Apps making significant economic
contribution
Apple and Google dominate apps market
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Google’s Android popular on
smartphones, iOS on tablet
Companies, brands and innovations
Social networking apps most popular
among Irish consumers
Figure 1: Types of apps used on
smartphone/tablet/portable media device, NI and RoI, May 2013
Irish consumers unwilling to spend on
apps
Browsing app stores most likely to
lead to app downloads
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