Drinks
such as juices, sparkling ciders, sodas, soft drinks, tea, coffee are some of
the non alcoholic drinks and beverages. They are termed as ‘Virgin Drink’ in the
U.S, and in some cases do not contain more than 0.5% of alcohol such as non
alcoholic wines and beers. Europe, North America are the regions which control
the market. The global market of these beverages is growing at a steady pace.
According to the Union of European Soft Drinks Associations (UNESDA), the
European consumption of non alcoholic beverages totals to more than 120 billion
liters per year.
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In the U.S., sales of beverage such as Ready
to drink (RTD) coffee have witnessed a substantial growth, and are bound to
rise further. Other beverages such as Iced coffee have gained popularity
to the extent that food chains such as McDonald's have also started their own
beverage—McCafe Frappés
The
primary driver for the market is the preference given to functional beverages
such as fruit juices over alcoholic drinks, as people consuming alcoholic
drinks have the risk of falling prey to liver problems, cardiovascular disease
and cancer. Apart from that, non alcoholic drinks such as green tea and fruit
juices increase the level of antioxidants in the bloodstream, which could have
an overall beneficial effect in the cardiovascular system. In 2009, Swedish
dairy Skane Mejirier launched juices rich in probiotics to strengthen the
immunity system.
However,
as some of these drinks in the U.S. have minimal amount of alcohol several
states have made legal restrictions on drinks such as non alcoholic wines and
beers. Another restraint is that soft drinks and sodas, lead to calcium
depletion in the body. Due to high sugar content, UNESDA in 2006 gridlocked the
selling of soft drinks to primary schools in the European Union. Coca Cola,
Pepsi, Nescafe, Starbucks are some of the major players in the non alcoholic
beverage market.
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This
research report analyzes this market depending on its market segments, major
geographies, and current market trends. Geographies analyzed under this
research report include
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