Sales
of core garden products and plants go through seasonal peaks and troughs
because the main shopping season is from Easter to mid-summer, and the weather
plays an important part in affecting demand. Wet or cold weather keeps people
indoors and spending on the garden slumps. Garden specialists have developed
robust strategies for compensating for the risks associated with this volatility.
As well as weather-proofing more selling space, they are expanding ranges to
incorporate goods and services that act as attractions to people.
To Read The Complete Report with TOC :-
Table of Content
Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: Actual and
forecast consumer spend on garden products, 2008-18
Figure 2: Consumer spend
on garden products, by segment, 2012
Market factors
How many gardens?
Figure 3: Percentage of
people with or without a garden or outdoor space, March 2013
Rainy days
More gardeners
Barbecuing in the garden
Pent-up demand
Companies and
distribution
Figure 4: Retail sales
of garden products, by outlet type, 2012
Figure 5: Percentage of
garden products sales online, by value, 2008-12
The consumer
Figure 6: Responsibility
for the garden, June 2013
Figure 7: Types of
garden, June 2013
Figure 8: Any garden
products purchased in the last twelve months, by age and socio-economic group,
March 2013
Figure 9: Garden
products purchased in the last twelve months, March 2013
Figure 10: Garden
products purchased in the last twelve months, bought any and bought any online,
March 2013
Figure 11: Buying garden
products, March 2013
Figure 12: Plans for the
garden for the next twelve months, March 2013
Gardens associated with
relaxation
Figure 13: Attitudes to
the garden, June 2013
What we think
Issues in the Market
Are people flocking to
buy garden products online?
Is there a future for
independents in garden retailing?
How important are cafés
and restaurants at garden centres?
Do DIY retailers have a
strong following of garden shoppers?
Is competition
intensifying?
Trend Application
Trend: Sense of the
Intense
Trend: The Real Thing
Mintel Futures:
Generation Next
Internal Market
Environment
Key points
Who has a garden?
Figure 14: Type of
garden, June 2013
Paving over the plot
Grow your own
Wet summers
Figure 15: Rainfall,
percentage above or below monthly average, UK, 2012
Creating a rain garden
Garden titles have
falling circulation
Figure 16: average net
print per issue, gardening publications, 2011 and 2012
Figure 17: Digital
edition Gardening magazines by average net circulation per issue (UK/RoI),
July-December 2012
Many wait for allotments
Community gardening
Getting children
gardening
Protecting bees
British products
To Buy a Copy Of This Report:-
Broader Market
Environment
Key points
Ageing population
positive news for garden retailing
Figure 18: Trends in the
age structure of the UK population, 2007-17
The socio-economic split
Figure 19: Forecast
adult population trends, by socio-economic group, 2008-18
Consumer confidence
rises
Figure 20: Trends in
consumer sentiment for the coming year, April 2009-13
Figure 21: Consumer
sentiment for the coming year, April 2013
Entertaining at home
School gardening
Putting a price on the
environment
Figure 22: PRIORITY
PLACED ON BEING GREEN IN THE COMING YEAR, JANUARY 2012
A connected world
Figure 23: Technology
products owned, September 2012-January 2013
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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