China’s
soap, bath and shower (SBS) product market grew at a compound annual growth
rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower
and liquid/gel soap categories as consumers increasingly shift from the basic
soap bar to the more convenient format of liquid soap/shower gel. The growing
sophistication in consumer usage regimes including applying products that
complement each other and using products with different fragrances for
different times of the day opens new opportunities for brands to meet the
demand of increasingly sophisticated users.
To
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Report structure
Consumer research
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Executive Summary
The market
Figure 1: Soap, bath and
shower sales, by value, 2007-12
Figure 2: The market for
cosmetics and toiletries in China, by value growth and share, 2007-12
The forecast
Figure 3: China soap,
bath and shower sales, by value, 2007-17
Companies
Figure 4: Company market
share of soap, bath and shower products, by value, 2009-12
Market segmentation
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