Kids And Dining Out - US - July 2013
Children are shifting
in the way they use restaurants. They are ordering from many different areas of
the menus, in part because of parental health concerns as well as a lack of
sophisticated options. The meal toy traditionally drew in kids, but children are
becoming increasingly sophisticated and aging out of them at a younger age.
Additionally, restaurants must consider how a child’s restaurant experience
differs between dine-in and to-go options and change to meet their needs in
terms of menu offerings, packaging, and activities.
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TOC :
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Market drivers
Opportunities
Menu analysis
Figure 1: Segment breakdown of kids’
menu items at restaurants, by incidence, Q1 2010-13
Figure 2: Top 10 kids’ menu items at
restaurants, by incidence, Q1 2010-13
The consumer
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Figure 3: Desired improvements for
kids’ meals, May 2013
Figure 4: Menu sections typically used
when ordering for kids, May 2013
Figure 5: Restaurant behavior when
dining with children, May 2013
What we think
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