The difference
between operating systems (eg iOS, Android, Windows) gives consumers a strong
reason to pick one manufacturer over another, and as result consumers are more
likely to decide on which manufacturer they want before assessing other factors
in these markets. In the TV and PC markets, consumers are less brand-orientated
as the difference between mass-market products is far more subtle. Consumers’
desire for digital content can be utilised better, as more brand exclusives
would help manufacturers to develop unique selling points.
To Read The Complete Report with TOC :-
Table of Content
Introduction
Definition
Abbreviations
Executive Summary
Market Background
Televisions
Figure 1: Value forecast of UK
television purchases, 2007-17
Laptops and desktops
Figure 2: UK laptop market size, by
value, 2007-17
Figure 3: UK desktop market size, by
value, 2007-17
Tablets
Figure 4: UK tablet computer market
size, by value, 2010-12
Smartphones
Figure 5: Forecast value of mobile
phone sales, 2007-17
The consumer
Ownership and awareness of technology
brands
To Buy a Copy Of This Report:-
Figure 6: Ownership and awareness of
technology brands, April 2013
Perceptions of technology brands
Figure 7: Perceptions of technology
brands, April 2013
Consumers want brands that deliver
value through product reliability
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