The recent strong growth in pub catering suggests that dining out is an occasion which drinks brands should be targeting.
Table of Content
Introduction
Definition
Abbreviations
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Executive Summary
The market
Figure 1: Forecast for
out of home value sales of alcoholic drinks, 2008-18
Market factors
Alcohol consumption is
in decline, along with consumer confidence
The pub industry is
shrinking
The cost of excessive
drinking incites government involvement
Population changes set
to have an influence
The consumer
31% of adults drink out
of home on a weekly basis
Figure 2: Frequency of
drinking alcoholic drinks out of home, April 2013
The significant minority
are cutting back on out of home drinking
Lager is the most
popular on-trade drink
Figure 3: Types of
alcoholic drinks drunk out of home, April 2013
Widespread
misunderstanding about drink contents
Restaurants/cafés are
the most popular on-trade drinking venues
Figure 4: Out of home drinking
venues, April 2013
The importance of social
drinking
Cost is now a notable
concern for out of home drinkers
Figure 5: Attitudes
towards drinking out of home, April 2013
Women and under-35s key
for the cocktails market
What we think
Issues and Insights
How can the on-trade
help to educate out of home drinkers?
How can the on-trade
entice people to drink out of home more?
How can alcoholic drinks
tap into the ‘pub grub’ renaissance?
Could schooners tackle
the problem of falling on-trade beer sales?
Trend Application
Click and Connect
Many Mes
Mintel Futures: Human
Internal Market
Environment
Key points
Alcohol consumption in
decline, while government intervention rises
Figure 6: Trends in UK
per capita consumption of 100% alcohol, 2006-11
Drinking in UK society
Pub visits in decline as
consumers switch to cheaper in-home drinking
Figure 7: Indices of
real disposable income per adult (18+) and affordability of alcohol on a per
capita basis in the UK, 1980-2012
Figure 8: Consumption of
alcoholic drinks in-home and out of home, 2001/02-11
The changing face of the
pub industry
Broader Market
Environment
Key points
Consumer confidence
remains low
Figure 9: Household
income vs expenditure per head (£), 1997-2012
Figure 10: Consumer
Confidence Index, monthly, January 2007-June 2013
Population changes
provide warning signs to the on-trade
Figure 11: Projected
trends in the age structure of the UK population, 2012-17
Socio-economic changes
to bring threats and opportunities
Figure 12: Changes in
the adult socio-economic structure of the UK population, 2012-17
The weather and high
profile events also influence drinking habits
Figure 13: Hours of
sunshine in the UK, by month, 2008-13
Drink-driving
convictions on the wane, but the problem persists
Market Size and Forecast
Key points
Value sales continue to
stagnate while volumes fall further
Figure 14: Value and
volume sales of out of home alcoholic drinks, 2008-18
Forecasts
Figure 15: Forecast for
out of home value sales of alcoholic drinks, 2008-18
Figure 16: Forecast for
out of home volume sales of alcoholic drinks, 2008-18
Forecast methodology
Segment Performance
Key points
Beer accounts for the
majority of on-trade value sales
Figure 17: Share of
value sales of different alcoholic drinks in the on-trade, 2012
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Consumer – Frequency of
Drinking Out of Home
Key points
Over four-fifths have
drunk alcohol out of home in the last year
Figure 18: Usage of
alcoholic drinks in and out of home, April 2013
Almost one in three
drink alcohol weekly outside the home
Figure 19: Frequency of
drinking alcoholic drinks out of home, April 2013
Figure 20: Frequency of
drinking alcoholic drinks in home and out of home, April 2013
Appealing to the
moderators
17% of adults do not
drink out of the home
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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