Sustaining
stronger rates of growth in the color cosmetics category will rely on new
product innovation as well as the utilization of technology and expanded
education efforts to help women better navigate this sometimes overwhelming
category.
To Read The Complete Report with TOC :-
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S.
sales and fan chart forecast of color cosmetics, at current prices, 2008-18
Market factors
Aging female population
creates challenges for category
Figure 2: U.S. Female
population aged 18 or older, by age, 2013-18
Hispanic women are
engaged in the category and represent growth potential
The consumer
Mascara is most
regularly used cosmetic product
Figure 3: Regular* color
cosmetic usage, February 2013
Splurge vs. save
mentality influences category behavior
Figure 4: Top five
behaviors toward cosmetics, by total respondents and 18-24 year olds, February
2013
Women interested in
improved performance, ease of use claims
Figure 5: Interest in
cosmetic claims/benefits, February 2013
In-store sampling drives
highest levels of interest
Figure 6: Interest in
cosmetic information sources, February 2013
Attitudes toward color
cosmetics
Figure 7: Top five
attitudes toward cosmetics, by total respondents and 65+ age group, February
2013
What we think
To Buy a Copy Of This Report:-
Issues and Insights
How can the color
cosmetics category be easier to navigate, ultimately encouraging increased
usage?
Issues
Implications: Expand
education, sampling, and innovation efforts
What are the
opportunities to increase usage of color cosmetics among older women?
Issues
Implications: Focus on
more targeted marketing efforts, improved product functionality
What impact is
multifunctional makeup having on the category?
Issues
Implications: Highlight
daily usage opportunities and product differentiation
What role will
technology play in helping women engage with the color cosmetics category?
Issues
Implications: Continue
to use technology as a way to engage women in the category
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
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