The education and training industry mainly involves in after-class tutoring, IT
training, foreign language training, online education, pre-school education and
skill cultivating. In China, the market size of the education and training
industry soared from RMB610 billion in 2008 to RMB955.4 billion in 2012, with
the CAGR of 11.87%.
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During 2012-2013, the development of China education and
training industry presented the following characteristics:
1. More and More Education Groups and Internet Enterprises Are
Tapping Online Education Field
On the one hand, education institutions are launching online
courses covering a wide range of domains, such as foreign language,
qualification test, skill education, and tutoring for students at elementary
and secondary schools; on the other hand, internet enterprises are making
positive efforts in building platform to share education content.
2. Private Kindergartens in China Are Witnessing Rapid
Growth
The number of private kindergartens increased from 48,368 in
2002 to 115,404 in 2011, with the CAGR of 10.14% or the proportion surging from
43.28% to 69.21%. Thanks to the preferential policies, provinces and cities all
across China have introduced “Three-Year-Long Pre-school Education Action
Plan”, a move which triggered the number hike of kindergartens.
The report highlights:
·
Overview
of China Education Cause (including the number of pre-school
education/compulsory education/high school and secondary education/ higher
education schools, enrollment, number of internal students and number of
graduates );
·
Development
Environment of China Education and Training Industry (including GDP,
population, residents’ income and expenditure, national education fund input,
macro-policy, etc.)
·
Development
of Non-Government Funded Education and Vocational Education (survey, related
polices, market breakdown, etc.)
·
Education
and Training Industry Market (including overall market scale and tendency, IT
training market, foreign language training market, young children’s training
market, after-class tutoring market, online education training market, etc.
)
·
Profile,
Revenue, Revenue Structure, Outlets & Students, Business Model and Latest
Dynamics of Enterprises in the Education and Training Industry (including New
Oriental Education & Technology Group, Inc., TAL EDUCATION GROUP, ChinaEdu
Corp and China Distance Education Holdings Ltd., CDEL)
Founded in 1993, New Oriental Education & Technology Group,
Inc. is mainly engaged in English training and consulting on studying abroad.
Since 2008, it started to stretch the whole industrial chain, such as
establishing Youwin individualized learning center and launching
extracurricular counseling business. As of 2012, New Oriental Education &
Technology Group, Inc. mainly involved in language training, test counseling,
tutoring for elementary and secondary school students and students in
kindergartens, online education, education software businesses and reselling of
other education technologies. By revenue structure, language training and test
counseling are major contributors to its revenue and profit.
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Established in 2003, TAL EDUCATION GROUP specializes in
extracurricular counseling, with tutoring services including small classes,
personalized premium services and online courses as of 2012. In FY2013 (Feb.29,
2012-Feb.28, 2013), the revenue of the company increased by 27.27% year-on-year
to USD225.93 million, with the net income surging by 37.54% year-on-year to
USD33.44 million.
Xueda was set up in 2001, specializing in extracurricular
counseling business, with the number of outlets soaring to 383 in 2012 from 32
in 2007, a CAGR of 64.29%. It has realized widespread outlet distribution. The
annual enrollment of Xueda rose from 5,500 in 2007 to 138,700 in 2012, with the
CAGR of 90.69%. In 2012, the revenue of the company surged by 32.21%
year-on-year to USD293.16 million, with the gross margin of 29.5%.
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